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    "Hsieh, AY (Hsieh, Ai-Yun)"的相關文件 

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    顯示 8 項.

    類別 日期 題名 作者 檔案
    [國際貿易學系所] 期刊論文 2022 Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong
    [國際貿易學系所] 期刊論文 2021 Do not allow pop-up ads to appear too early internet users' browsing behaviour to pop-up ads Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping); Lie, T (Lie, Ting)
    [國際貿易學系所] 期刊論文 2019-06 Exploring why people spend more time shopping online than in offline stores Chiu, YP (Chiu, Yu-Ping); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Hwang, Y (Hwang, Yujong)
    [國際貿易學系所] 期刊論文 2018-09 Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior Liu, CW (Liu, Chih-Wei); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun); Hwang, Y (Hwang, Yujong)
    [國際貿易學系所] 期刊論文 2017-06 How colour similarity can make banner advertising effective: insights from Gestalt theory Chiu, YP (Chiu, Yu-Ping); Lo, SK (Lo, Shao-Kang); Hsieh, AY (Hsieh, Ai-Yun)
    [國際貿易學系所] 期刊論文 2017-05 What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure Liu, CW (Liu, Chih-Wei); Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Hwang, Y (Hwang, Yujong)
    [國際貿易學系所] 期刊論文 2016-02 WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT Hsieh, AY (Hsieh, Ai-Yun); Lo, SK (Lo, Shao-Kang); Chiu, YP (Chiu, Yu-Ping)
    [國際貿易學系所] 期刊論文 2003-03 我國上市公司高階主管異動宣告對股價報酬的影響 林少龍; 謝安田; 林佳陽

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