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https://irlib.pccu.edu.tw/handle/987654321/39389
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| 題名: | An exploratory investigation of social media adoption by small businesses |
| 作者: | He, W (He, Wu)
Wang, FK (Wang, Feng-Kwei)
Chen, Y (Chen, Yong)
Zha, SH (Zha, Shenghua) |
| 貢獻者: | 國企系 |
| 關鍵詞: | Small business
Social media
Facebook
Technology adoption |
| 日期: | 2017-06 |
| 上傳時間: | 2018-02-22 14:19:41 (UTC+8) |
| 摘要: | Social media has become an online platform for businesses to market products/services and to manage customer relationships. While more and more small businesses have jumped on the bandwagon of social media in recent years, we found that only a limited number of published articles are currently available regarding the decision-making factors for social media adoption by small businesses. To understand why and how small businesses (i.e., small non-manufacturing enterprises) in the U.S. adopt social media, and for which business purposes, we conducted a case study using an approach that combined literature review, interviews, and cross-checking social media sites. In particular, we interviewed 27 small businesses as our cases in a mid-size U.S. city in terms of their social media adoption for business purposes. This study revealed some novel insights and developed a decision support model composed of factors critical to successful social media adoption by small businesses. |
| 關聯: | INFORMATION TECHNOLOGY & MANAGEMENT 卷: 18 期: 2 頁碼: 149-160 |
| 顯示於類別: | [企業管理學系暨國際企業管理研究所] 期刊論文
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