An exploratory investigation of social media adoption by small businesses

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/39389

Title:	An exploratory investigation of social media adoption by small businesses
Authors:	He, W (He, Wu) Wang, FK (Wang, Feng-Kwei) Chen, Y (Chen, Yong) Zha, SH (Zha, Shenghua)
Contributors:	國企系
Keywords:	Small business Social media Facebook Technology adoption
Date:	2017-06
Issue Date:	2018-02-22 14:19:41 (UTC+8)
Abstract:	Social media has become an online platform for businesses to market products/services and to manage customer relationships. While more and more small businesses have jumped on the bandwagon of social media in recent years, we found that only a limited number of published articles are currently available regarding the decision-making factors for social media adoption by small businesses. To understand why and how small businesses (i.e., small non-manufacturing enterprises) in the U.S. adopt social media, and for which business purposes, we conducted a case study using an approach that combined literature review, interviews, and cross-checking social media sites. In particular, we interviewed 27 small businesses as our cases in a mid-size U.S. city in terms of their social media adoption for business purposes. This study revealed some novel insights and developed a decision support model composed of factors critical to successful social media adoption by small businesses.
Relation:	INFORMATION TECHNOLOGY & MANAGEMENT 卷: 18 期: 2 頁碼: 149-160
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] periodical articles

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