An exploratory investigation of social media adoption by small businesses

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题名:	An exploratory investigation of social media adoption by small businesses
作者:	He, W (He, Wu) Wang, FK (Wang, Feng-Kwei) Chen, Y (Chen, Yong) Zha, SH (Zha, Shenghua)
贡献者:	國企系
关键词:	Small business Social media Facebook Technology adoption
日期:	2017-06
上传时间:	2018-02-22 14:19:41 (UTC+8)
摘要:	Social media has become an online platform for businesses to market products/services and to manage customer relationships. While more and more small businesses have jumped on the bandwagon of social media in recent years, we found that only a limited number of published articles are currently available regarding the decision-making factors for social media adoption by small businesses. To understand why and how small businesses (i.e., small non-manufacturing enterprises) in the U.S. adopt social media, and for which business purposes, we conducted a case study using an approach that combined literature review, interviews, and cross-checking social media sites. In particular, we interviewed 27 small businesses as our cases in a mid-size U.S. city in terms of their social media adoption for business purposes. This study revealed some novel insights and developed a decision support model composed of factors critical to successful social media adoption by small businesses.
關聯:	INFORMATION TECHNOLOGY & MANAGEMENT 卷: 18 期: 2 頁碼: 149-160
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

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