Siblings academic journal [182/182] Productions for Faculty Promotion [36/36] Previous Exams [23/23] monograph [12/22] conference paper [1/1] project [24/27] Collection Statistics Item counts issued in 3 years:3(4.05%) Items With Fulltext:69(93.24%) Download counts of the item Download times greater than 0:69(100.00%) Download times greater than 100:63(91.30%) Total Bitstream Download Counts:24574(13.78%) Last Update: 2025-04-20 10:36 Top Upload Loading... Top Download Loading... Recent Submissions 平面圖像創作相似度比例的判別與探討研究 迷因應用於行銷和政治領域的策略與效果研究 主要國家置入性行銷與贊助法規之比較研究 The effects of product qualia on br... Examining Chris ware’s graphic nove... Applying design thinking in curatin... Factors in Transforming Cultural El... A Study on Framework Development an... Evaluation and Preference of Classi... The brand sustainability obstacle: ...

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Date	Title	Authors
2003-03	2002年民進黨臺北市長候選人李應元之競選廣告策略--定位行銷理論之檢證	鈕則勳
2004-06	2002年選舉馬英九的競選廣告策略－領導品牌之政治行銷	鈕則勳
2008-09	2004年香港立法會選舉候選人之競選文宣策略	鈕則勳
2011-10	2008年我國總統選舉廣告策略分析	鈕則勳
2016-06	2012年我國總統選舉競選廣告之效果研究--以中國文化大學學生為例	鈕則勳
2013-10	2012年香港立法會選舉候選人之競選文宣策略	鈕則勳
2016-12-01	Applying design thinking in curating model-a case study of the exhibition of turning poetry into painting	Chen, Si-Jing; Yen, Hui-Yun; Lee, Sandy; Lin, Chih-Long
2021-05	The brand sustainability obstacle: Viewpoint incompatibility and consumer boycott	Wang, Chih-Chien; Chang, Shu-Chen; Chen, Pei-Ying
2012	Cigarette Use, Smoking Cessation, and Quit Intentions Among Active-Duty Military Personnel in Taiwan	Tai, ZX (Tai, Zixue); Tao, SP (Tao, Sheng-Ping); Hung, YJ (Hung, Yi-Jing)
2012	Comparative analysis of experience-oriented customer needs based on the Kano model: an empirical study	Ko, HT (Ko, Hsien-Tang); Lu, HP (Lu, Hsi-Peng); Yu, HJ (Yu, Hueiju)
2014-05	Effects of Online Crowdfunding on Consumers' Perceived Value and Purchase Intention	Ho, Hui-Yi; Lin, Pao-Cheng; Lu, Meng-Huang
2015-06-01	The effects of product qualia on brand image	Yen, Hui Yun; Lin, Po Hsien; Lin, Rungtai
2019-12-01	Evaluation and Preference of Classical Product Design- In the Case of Bauhaus-Style Kitchenware and Tableware Products	Yen, Hui Yun
2016	Examining Chris ware’s graphic novels from the perspectives of “post-appropriation,” “transcoding,” and the “system of comics”	Cheng, Mu-Ni
2014-09	Experiential Marketing and Marketing Experience: An Empirical Study of the Influence of Summer Boot Camp on Military Propensity	Tao, Sheng-Ping
2015-12	Exploring the critical quality attributes and models of smart homes	Luor, Tainyi; Lu, Hsi-Peng; Yu, Hueiju; Lu, Yinshiu
2009	Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan	Teng, WC (Teng, Weichen); Yu, HJ (Yu, Hueiju); Lu, HP (Lu, Hsi-Peng)
2017-06-01	Factors in Transforming Cultural Elements into Fashion Design: A Case Study of the Fashion Exhibition China: Through the Looking Glass at the Metropolitan Museum of Art in New York	Yen, Hui-Yun
2001-09	FORMOSA為臺灣加油--臺塑石油CIS規劃及創意介紹	黃元禧
2022-10	How the Experience Designs of Sustainable Festive Events Affect Cultural Emotion, Travel Motivation, and Behavioral Intention	YEN, HUI-YUN
2008-01	ICOGRADA古巴年會後記	楊勝雄
2012	Integrating Kano model with strategic experiential modules in developing ICT-enabled services An empirical study	Yu, HJ (Yu, Hueiju); Ko, HT (Ko, Hsien-Tang)
2015-09	The Interactive Effects of Creative Tactic Instruction and Convergent Thinking on Creative Imagination	賴惠德; 邱發忠; 陶聖屏
2011-11	Peer influence and smoking relapse among active-duty military personnel in Taiwan	Tai, Zixue; Tao, Sheng-Ping; Hung, Yi-Jing
2013	PERSONALITY, MOTIVATION, AND BEHAVIORAL INTENTIONS IN THE EXPERIENTIAL CONSUMPTION OF ARTWORKS	Tao, SP (Tao, Sheng-Ping)
2015-04	Persuasive messages, popularity cohesion, and message diffusion in social media marketing	Chang, Yu-Ting; Yu, Hueiju; Lu, Hsi-Peng
1996-03	The Role of Culture in Advertisement	漆梅君
2015-04	Social influence's impact on reader perceptions of online reviews	Cheng, Yi-Hsiu; Ho, Hui-Yi
2017-06	A Social Movement in the Era of Digital Communication: Information Mixing Truth and Rumor, Authoritative Response Dissociation, Government Trust	陶聖屏
2021-05-01	Social Recommendations for Facebook Brand Pages	Chiu, YP (Chiu, Yu-Ping)
2018-12-01	A Study on Framework Development and Emotional Design Factors Affecting Consumers' Preferences for Cultural and Creative Products	Yen, Hui Yun
2019-08	Technology roadmap for building a smart city: An exploring study on methodology	Lu, HP (Lu, Hsi-Peng); Chen, CS (Chen, Chiao-Shan); Yu, HEJ (Yu, Hueiju)
2004-09	Testing a Four-dimensional Personality Construct in the Context of Marketing Communications	陶聖屏; 孫濤
2014-05	Trends in and contributions to entrepreneurship research: a broad review of literature from 1996 to June 2012	Luor, Tainyi; Lu, Hsi-Peng; Yu, Hueiju; Chang, Kuoliang
2005-06	Values and Lifestyles of Individualists and Collectivists: A Cross-Culture Study on Taiwanese and US Consumers	陶聖屏
2004-05	世界各住要日報頭版-版面形象設計之研究	王和慶; 胡恩妍; 王聖清; 黃小娟
2007-06	中共對我「輿論戰」之理論取向與運用之研究	陶聖屏; 林宜瑾
2024-07	主要國家置入性行銷與贊助法規之比較研究	鈕則勳；林宜風
2013-08	以臺灣民主選舉觀點檢視2008年香港立法會選舉候選人之競選文宣策略	鈕則勳
2001-08	以語藝觀點解析公元2000年總統大選扁陣營之電視競選廣告	鈕則勳
2005-04	信用合作社監理人員對改善監理政策意見之研究 -下-	羅雁紅; 郭展榕
2014-02	公部門形象塑造與媒體公關策略初探	鈕則勳
2003-06	包裝形象再造地方產業新機	楊勝雄
2004-11	包裝設計再造農特產品生機	楊勝雄
2003-10	「參與聯合國」之國際宣傳策略研究	鈕則勳
1996-03	妝扮'96兩岸廣告研討會	黃元禧
2008-08-31	市議員選舉之競選文宣策略—以2006年台北市議員選舉為例	鈕則勳
2024-03	平面圖像創作相似度比例的判別與探討研究	楊勝雄
2006-06	廣播媒介效果研究：理論整合與想像	陶聖屏; 蔡順傑
2009-07	彩妝部落格資訊搜尋者生活型態與購買行為之研究	彭延喜; 陶聖屏

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