資料載入中.....
|
請使用永久網址來引用或連結此文件:
https://irlib.pccu.edu.tw/handle/987654321/20496
|
| 題名: | Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan |
| 作者: | Teng, WC (Teng, Weichen)
Yu, HJ (Yu, Hueiju)
Lu, HP (Lu, Hsi-Peng) |
| 貢獻者: | 廣告系 |
| 關鍵詞: | 3G
Mobile phone
Perceived utility
Technology acceptance
Consumer behavior |
| 日期: | 2009 |
| 上傳時間: | 2011-11-28 15:52:43 (UTC+8) |
| 摘要: | Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three consumer perceptions: new technology, new service, and new handset. Based on the theoretical framework of a consumer's decision making process. an empirical study of the mass adoption of 3G mobile phones in Taiwan was conducted. This study demonstrated that perceived utility of a new mobile service was a key factor that resulted in mass adoption. Further, it was found that perceived utility of a new handset directly stimulate consumers to purchase 3G mobile phones. Perceived risk and perceived expense are not negatively correlated with intentions as hypothesized: Moreover, perceived no need was another key factor that inhibited adoption and purchase intention. (C) 2009 Elsevier Ltd. All rights reserved. |
| 顯示於類別: | [廣告系] 期刊論文
|
文件中的檔案:
| 檔案 |
描述 |
大小 | 格式 | 瀏覽次數 |
|---|
| index.html | | 0Kb | HTML | 971 | 檢視/開啟 |
|
在CCUR中所有的資料項目都受到原著作權保護.
|
