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顯示項目1-50 / 71. (共2頁) 1 2 > >> 每頁顯示[10|25|50]項目

日期	題名	作者
2003-03	2002年民進黨臺北市長候選人李應元之競選廣告策略--定位行銷理論之檢證	鈕則勳
2004-06	2002年選舉馬英九的競選廣告策略－領導品牌之政治行銷	鈕則勳
2008-09	2004年香港立法會選舉候選人之競選文宣策略	鈕則勳
2011-10	2008年我國總統選舉廣告策略分析	鈕則勳
2016-06	2012年我國總統選舉競選廣告之效果研究--以中國文化大學學生為例	鈕則勳
2013-10	2012年香港立法會選舉候選人之競選文宣策略	鈕則勳
2016-12-01	Applying design thinking in curating model-a case study of the exhibition of turning poetry into painting	Chen, Si-Jing; Yen, Hui-Yun; Lee, Sandy; Lin, Chih-Long
2021-05	The brand sustainability obstacle: Viewpoint incompatibility and consumer boycott	Wang, Chih-Chien; Chang, Shu-Chen; Chen, Pei-Ying
2012	Cigarette Use, Smoking Cessation, and Quit Intentions Among Active-Duty Military Personnel in Taiwan	Tai, ZX (Tai, Zixue); Tao, SP (Tao, Sheng-Ping); Hung, YJ (Hung, Yi-Jing)
2012	Comparative analysis of experience-oriented customer needs based on the Kano model: an empirical study	Ko, HT (Ko, Hsien-Tang); Lu, HP (Lu, Hsi-Peng); Yu, HJ (Yu, Hueiju)
2014-05	Effects of Online Crowdfunding on Consumers' Perceived Value and Purchase Intention	Ho, Hui-Yi; Lin, Pao-Cheng; Lu, Meng-Huang
2015-06-01	The effects of product qualia on brand image	Yen, Hui Yun; Lin, Po Hsien; Lin, Rungtai
2019-12-01	Evaluation and Preference of Classical Product Design- In the Case of Bauhaus-Style Kitchenware and Tableware Products	Yen, Hui Yun
2016	Examining Chris ware’s graphic novels from the perspectives of “post-appropriation,” “transcoding,” and the “system of comics”	Cheng, Mu-Ni
2014-09	Experiential Marketing and Marketing Experience: An Empirical Study of the Influence of Summer Boot Camp on Military Propensity	Tao, Sheng-Ping
2015-12	Exploring the critical quality attributes and models of smart homes	Luor, Tainyi; Lu, Hsi-Peng; Yu, Hueiju; Lu, Yinshiu
2009	Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan	Teng, WC (Teng, Weichen); Yu, HJ (Yu, Hueiju); Lu, HP (Lu, Hsi-Peng)
2017-06-01	Factors in Transforming Cultural Elements into Fashion Design: A Case Study of the Fashion Exhibition China: Through the Looking Glass at the Metropolitan Museum of Art in New York	Yen, Hui-Yun
2001-09	FORMOSA為臺灣加油--臺塑石油CIS規劃及創意介紹	黃元禧
2022-10	How the Experience Designs of Sustainable Festive Events Affect Cultural Emotion, Travel Motivation, and Behavioral Intention	YEN, HUI-YUN
2008-01	ICOGRADA古巴年會後記	楊勝雄
2012	Integrating Kano model with strategic experiential modules in developing ICT-enabled services An empirical study	Yu, HJ (Yu, Hueiju); Ko, HT (Ko, Hsien-Tang)
2015-09	The Interactive Effects of Creative Tactic Instruction and Convergent Thinking on Creative Imagination	賴惠德; 邱發忠; 陶聖屏
2011-11	Peer influence and smoking relapse among active-duty military personnel in Taiwan	Tai, Zixue; Tao, Sheng-Ping; Hung, Yi-Jing
2013	PERSONALITY, MOTIVATION, AND BEHAVIORAL INTENTIONS IN THE EXPERIENTIAL CONSUMPTION OF ARTWORKS	Tao, SP (Tao, Sheng-Ping)
2015-04	Persuasive messages, popularity cohesion, and message diffusion in social media marketing	Chang, Yu-Ting; Yu, Hueiju; Lu, Hsi-Peng
1996-03	The Role of Culture in Advertisement	漆梅君
2015-04	Social influence's impact on reader perceptions of online reviews	Cheng, Yi-Hsiu; Ho, Hui-Yi
2017-06	A Social Movement in the Era of Digital Communication: Information Mixing Truth and Rumor, Authoritative Response Dissociation, Government Trust	陶聖屏
2021-05-01	Social Recommendations for Facebook Brand Pages	Chiu, YP (Chiu, Yu-Ping)
2018-12-01	A Study on Framework Development and Emotional Design Factors Affecting Consumers' Preferences for Cultural and Creative Products	Yen, Hui Yun
2019-08	Technology roadmap for building a smart city: An exploring study on methodology	Lu, HP (Lu, Hsi-Peng); Chen, CS (Chen, Chiao-Shan); Yu, HEJ (Yu, Hueiju)
2004-09	Testing a Four-dimensional Personality Construct in the Context of Marketing Communications	陶聖屏; 孫濤
2014-05	Trends in and contributions to entrepreneurship research: a broad review of literature from 1996 to June 2012	Luor, Tainyi; Lu, Hsi-Peng; Yu, Hueiju; Chang, Kuoliang
2005-06	Values and Lifestyles of Individualists and Collectivists: A Cross-Culture Study on Taiwanese and US Consumers	陶聖屏
2004-05	世界各住要日報頭版-版面形象設計之研究	王和慶; 胡恩妍; 王聖清; 黃小娟
2007-06	中共對我「輿論戰」之理論取向與運用之研究	陶聖屏; 林宜瑾
2013-08	以臺灣民主選舉觀點檢視2008年香港立法會選舉候選人之競選文宣策略	鈕則勳
2001-08	以語藝觀點解析公元2000年總統大選扁陣營之電視競選廣告	鈕則勳
2005-04	信用合作社監理人員對改善監理政策意見之研究 -下-	羅雁紅; 郭展榕
2014-02	公部門形象塑造與媒體公關策略初探	鈕則勳
2003-06	包裝形象再造地方產業新機	楊勝雄
2004-11	包裝設計再造農特產品生機	楊勝雄
2003-10	「參與聯合國」之國際宣傳策略研究	鈕則勳
1996-03	妝扮'96兩岸廣告研討會	黃元禧
2008-08-31	市議員選舉之競選文宣策略—以2006年台北市議員選舉為例	鈕則勳
2006-06	廣播媒介效果研究：理論整合與想像	陶聖屏; 蔡順傑
2009-07	彩妝部落格資訊搜尋者生活型態與購買行為之研究	彭延喜; 陶聖屏
2014-04	影響電影票房價值因素之探討--以國產電影為例	林谷峻; 羅雁紅; 吳晉賢
2015-12	探討影響校園自有商品購買意願之因素：大學品牌知名度、設計、價格為變數	楊雙羽; 羅雁紅

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