茶葉進口量與臺灣茶葉剩餘量對臺灣即飲茶市場的影響

CCUR > College of Business > Department of International Trade 7 Graduate Institute of International Trade > Thesis > Item 987654321/19834

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Title:	茶葉進口量與臺灣茶葉剩餘量對臺灣即飲茶市場的影響
Authors:	王崚祥
Contributors:	國際貿易學系
Keywords:	臺灣即飲茶市場茶葉進口量干擾變數
Date:	2010
Issue Date:	2011-10-24 12:43:11 (UTC+8)
Abstract:	交易成本是目前即飲茶市場中，重要的生產決策要件。如今的即飲茶市場，乃依靠大量進口茶補足國內市場之不足，卻未有研究探討為何仍有多數廠商宣稱使用道地的台灣茶葉進行產製，故本研究以主要輸入國之茶葉進口量與國內台灣茶葉剩餘量，探討即飲茶市場與台灣茶葉間彼此的相關性。本研究的目的在探討臺灣茶葉對進口茶葉與包裝即飲茶茶葉消耗量之關係及其干擾效果。為了瞭解即飲茶市場之茶葉進口量與包裝即飲茶茶葉消耗量，以及主要探討的臺灣茶葉剩餘量，本文乃選取綠茶、烏龍茶及紅茶，符合臺灣茶種與進口茶種所屬之即飲茶品項。目的皆是為了探求現今台灣茶葉實際發展之情形，並進行迴歸分析。此研究結果顯示，茶葉進口量與包裝即飲茶之茶葉消耗量存在正向關係，而臺灣茶葉會產生負向的干擾效果，即臺灣茶葉相對於高度需求的即飲茶市場而言，臺灣茶葉會負向的影響包裝即飲茶之茶葉消耗量。最後，本研究以理論及實務上的意涵，對茶類飲料未來的研究方向提出建議。 Transaction costs are the key elements of production decisions in the business market. Today, the tea market relies on importing large amount of tea to support the inadequacy of the domestic tea market. However, there are controversial issues that associated with the tea market in which many manufacturers claim that they use local resource as their raw material to produce their products. In this study, we will discuss the relationship between the quantities of tea that imported from foreign and the tea surplus of Taiwan in tea market. The main purpose of this study is to analyze the relationship between the quantities of tea that imported from foreign and the consumptions in the tea market which is also related to the tea surplus in Taiwan. In order to understand the imported resources between the tea market in Taiwan, we will focus on green tea, oolong tea, and black tea in the study.
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] Thesis

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