文化大學機構典藏 CCUR:Items for Author

文化大學機構典藏 CCUR:Items for Author

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Items for Author "Chen, MC (Chen, Mu-Chen)"

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Showing 9 items.

Collection	Date	Title	Authors	Bitstream
[企業管理學系暨國際企業管理研究所] 期刊論文	2021-05	Applying the Kano model to investigate the quality of transportation services at mega events	Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Huang, CH (Huang, Chun-Han)
[企業管理學系暨國際企業管理研究所] 期刊論文	2020-11	Investigating pharmaceutical logistics service quality with refined Kano's model	Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Lee, LH (Lee, Li-Hung)
[企業管理學系暨國際企業管理研究所] 期刊論文	2019-11	Service Quality and Customer Satisfaction in Pharmaceutical Logistics: An Analysis Based on Kano Model and Importance-Satisfaction Model	Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Lee, LH (Lee, Li-Hung)
[企業管理學系暨國際企業管理研究所] 期刊論文	2019-07	How green marketing, perceived motives and incentives influence behavioral intentions	Chang, KC (Chang, Kuo-Chien); Hsu, CL (Hsu, Chia-Lin); Hsu, YT (Hsu, Ya-Ti); Chen, MC (Chen, Mu-Chen)
[企業管理學系暨國際企業管理研究所] 期刊論文	2018-11	How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love	Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen)
[企業管理學系暨國際企業管理研究所] 期刊論文	2018-07	How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role	Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen)
[企業管理學系暨國際企業管理研究所] 期刊論文	2018	How social shopping retains customers? Capturing the essence of website quality and relationship quality	Hsu, CL (Hsu, Chia-Lin; Chen, MC (Chen, Mu-Chen); Kumar, V (Kumar, Vikas)
[企業管理學系暨國際企業管理研究所] 期刊論文	2017-07	Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan	Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen); Kikuchi, K (Kikuchi, Kazuo); Machida, I (Machida, Ippei)
[企業管理學系暨國際企業管理研究所] 期刊論文	2017	Investigating the determinants of e-book adoption	Hsu, CL (Hsu, Chia-Lin); Lin, YH (Lin, Yu-Hsiang); Chen, MC (Chen, Mu-Chen); Chang, KC (Chang, Kuo-Chien); Hsieh, AY (Hsieh, Ai-Yun)

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