The main objectives of this thesis were 1) To examine the travel motivations of Thai tourists visiting Taiwan by utilizing the conceptual framework of push and pull motivations. 2) To identify the potential Taiwan attractions that driving Thai tourist intention after pandemic based on the perception of Thai tourists. This thesis was using factor analysis, four push and five pull factors. The demographic segmentation of Thai travelers was collected by online survey from 400 respondents who is Thai people and had experiences travel to Taiwan after pandemic. According to this result, this thesis would assist tourist industry to understand Thai tourists travel motivation by push and pull factors which influences their travel intention for traveling to travel to Taiwan after pandemic (starting from 13, October 2022). This research can benefit to marketer, tourism business industry in Thailand and Taiwan to understand Thai tourists travel behavior and lead to have a better business which continuously growth of economic in Taiwan and Thailand.
