| Title: | 疫情後泰國遊客赴台旅遊推拉動因分析
The Analysis of Push and Pull Motivation Factors for Thai Tourists' Travel to Taiwan After the Pandemic 2022 |
| Authors: | 范婷婷
KOCHAKORN WATCHARAWARATHRON |
| Contributors: | 全球商務碩士學位學程碩士班 |
| Keywords: | 疫情後
泰國遊客
赴台旅遊
推拉動因
台灣
travel motivation
push motivation
pull motivation
Thai tourist
Taiwan |
| Date: | 2025 |
| Issue Date: | 2025-03-14 15:46:46 (UTC+8) |
| Abstract: | 本論文的主要目的是：
1.探討泰國遊客訪問台灣的旅遊動機，採用推力與拉力動機的概念框架進行分析。
2.根據泰國遊客的觀點，識別疫情後驅動泰國遊客意圖的潛在台灣景點。
本研究使用因素分析方法，分析了四項推力因素和五項拉力因素。泰國旅客的人口統計分群數據是透過線上問卷調查收集的，調查對象為400位有疫情後台灣旅遊經驗的泰國人。
根據研究結果，本論文能協助旅遊業了解泰國遊客的旅遊動機，通過推力和拉力因素分析影響其疫情後（自2022年10月13日起）赴台旅遊的意圖。本研究可為泰國和台灣的市場行銷、旅遊業者提供參考，幫助更好地了解泰國遊客的旅遊行為，進一步促進兩地經濟持續增長。
The main objectives of this thesis were 1) To examine the travel motivations of Thai tourists visiting Taiwan by utilizing the conceptual framework of push and pull motivations. 2) To identify the potential Taiwan attractions that driving Thai tourist intention after pandemic based on the perception of Thai tourists. This thesis was using factor analysis, four push and five pull factors. The demographic segmentation of Thai travelers was collected by online survey from 400 respondents who is Thai people and had experiences travel to Taiwan after pandemic. According to this result, this thesis would assist tourist industry to understand Thai tourists travel motivation by push and pull factors which influences their travel intention for traveling to travel to Taiwan after pandemic (starting from 13, October 2022). This research can benefit to marketer, tourism business industry in Thailand and Taiwan to understand Thai tourists travel behavior and lead to have a better business which continuously growth of economic in Taiwan and Thailand. |
| Appears in Collections: | [English Program of Global Business] Thesis
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