In October 2023, the Wei Chuan Dragons of the Chinese Professional Baseball League announced that former AV actress Yua Mikami would serve as the ceremonial first pitch guest. Additionally, she was invited to cheer for the team alongside fans in the stands during the game. The announcement immediately sparked widespread discussion among fans in both Taiwan and Japan and garnered significant attention from Taiwanese media. Many media outlets referred to Mikami using terms like "star" or "goddess," reflecting a shift in societal attitudes. In contemporary Taiwanese society, adult-related content is no longer entirely dismissed but can now appear in the public eye and involve public figures.
However, it is undeniable that the profession or identity of an AV actress remains within the realm of adult content. For media outlets, this raises challenges regarding the "appropriate" choice of language in reporting such news. This study examines the portrayal of AV actresses in Taiwanese media, analyzing the characteristics, representations, and meanings embedded in these reports.
Using corpus analysis methodology, the study employs the "CORPRO Chinese Corpus Analysis Tool" to analyze news content. It focuses on four main aspects:
1. What are the images and frames of AV actresses in media reports?
2. What characteristics and meanings are attributed to AV actresses in media
representation?
3. How do domestic social media users discuss AV actresses?
4. How do different media outlets construct the image of AV actresses, and what are. the similarities and differences?
The study collects articles from United Daily News , ETtoday News , and the social media PTT platform’s japanavgirls board for analysis.
Through this research, we aim to explore how contemporary media narrates AV actresses and the differences in discourse across various media platforms.
