新聞報導中的文字「慾」： 臺灣媒體視角下「AV女優」的形象建構

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Title:	新聞報導中的文字「慾」：臺灣媒體視角下「AV女優」的形象建構 “Sexuality” in Taiwan’s News Reports: The representation of “AV Actresses” Images from Media Perspective
Authors:	吳智群 WU, JHIH-CYUN
Contributors:	新聞學系
Keywords:	AV女優媒體框架媒體形象語料庫分析 AV actress media framing media representation corpus analysis
Date:	2025
Issue Date:	2025-02-24 13:37:14 (UTC+8)
Abstract:	2023年10月中華職棒的味全龍隊宣布前AV女優三上悠亞將擔任開球嘉賓，並邀請她在比賽進行時一起在看台區和球迷們為球隊應援。此消息一出，馬上掀起臺日兩國的球迷廣泛討論，並引起臺灣媒體的大量關注。在媒體的相關報導中，不少是利用「女星」、「女神」的字眼來介紹三上悠亞。可以看出，在現今的社會氛圍下，臺灣社會對於成人相關的內容不再是全盤地否定，而是能夠出現在大眾的視角之中公眾人物。但不可否認的，對於AV女優這項職業或身份，依舊是屬於成人領域的內容或職業，因此對於媒體來說，要如何使用「合適」的字彙去撰寫相關的新聞勢必是一項考驗。研究將從探討媒體形象的角度出發，研究臺灣媒體在報導AV女優的內容，分析報導中存在著那些特徵、形象與意義。本研究採用語料庫分析法並利用「庫博中文語料庫分析工具」(CORPRO)作為研究工具來對新聞內容進行分析。本次研究主要聚焦於四項層面：一、媒體報導中AV女優的形象與框架？二、媒體再現的AV女優有哪些特徵與意義？三、國內社群媒體使用者如何討論AV女優？四、不同媒體如何建構AV女優的形象與異同？並搜集⟪聯合新聞網⟫、⟪ETtoday新聞雲⟫與PTT平台⟪japanavgirls⟫看板上的文章進行分析。期望透過本研究，探索現今媒體對於AV女優的文字敘述如何進行，以及不同的媒體平台在論述上的異同為何。 In October 2023, the Wei Chuan Dragons of the Chinese Professional Baseball League announced that former AV actress Yua Mikami would serve as the ceremonial first pitch guest. Additionally, she was invited to cheer for the team alongside fans in the stands during the game. The announcement immediately sparked widespread discussion among fans in both Taiwan and Japan and garnered significant attention from Taiwanese media. Many media outlets referred to Mikami using terms like "star" or "goddess," reflecting a shift in societal attitudes. In contemporary Taiwanese society, adult-related content is no longer entirely dismissed but can now appear in the public eye and involve public figures. However, it is undeniable that the profession or identity of an AV actress remains within the realm of adult content. For media outlets, this raises challenges regarding the "appropriate" choice of language in reporting such news. This study examines the portrayal of AV actresses in Taiwanese media, analyzing the characteristics, representations, and meanings embedded in these reports. Using corpus analysis methodology, the study employs the "CORPRO Chinese Corpus Analysis Tool" to analyze news content. It focuses on four main aspects: 1. What are the images and frames of AV actresses in media reports? 2. What characteristics and meanings are attributed to AV actresses in media representation? 3. How do domestic social media users discuss AV actresses? 4. How do different media outlets construct the image of AV actresses, and what are. the similarities and differences? The study collects articles from United Daily News , ETtoday News , and the social media PTT platform’s japanavgirls board for analysis. Through this research, we aim to explore how contemporary media narrates AV actresses and the differences in discourse across various media platforms.
Appears in Collections:	[Department of Journalism & Graduate Institute of Journalism] thesis

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