| 摘要: | Taiwan is one of the largest source sources of tourists in Asia both in terms of number of tourists making trips abroad and the amount of money spent by abroad by tourists. India is one of the countries in Asia that is influential in terms of geography, culture, and economy. Yet, the number of Taiwanese traveling to India is minuscule when compared to those traveling to other Asian countries. The purpose of this study is to examine the relationship among perceived risks, perceived constraints, destination image, and intention to visit India of potential Taiwanese tourists. Convenience sampling was adopted for this study and the questionnaires were distributed online by Google Forms in Taipei, from May 6th to June 10th, 2023 for data collection. Factor analysis, reliability test, validity test, and partial least square structural equation modeling were used for performing data analysis. The findings showed that destination image had a positive influence on intention to visit; perceived risks had a negative influence on both destination image and intention to visit; perceived constraints had a negative influence on both destination image and intention to visit; and destination image had a mediating effect between perceived risks/constraints and intention to visit. |
