潛在台灣遊客對印度的知覺風險、知覺限制、目的地形象和 訪問意願之間的關係

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 博碩士論文 > Item 987654321/53244

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/53244

题名:	潛在台灣遊客對印度的知覺風險、知覺限制、目的地形象和訪問意願之間的關係 The Relationship among Perceived Risks, Perceived Constraints, Destination Image, and Intention to Visit India of Potential Taiwanese Tourists
作者:	喬馬 THOMAS, JOE
贡献者:	全球商務碩士學位學程碩士班
关键词:	Destination Image Perceived Constraints Perceived Risks Intention to Visit Taiwanese Tourists in India
日期:	2024
上传时间:	2024-03-14 14:31:29 (UTC+8)
摘要:	Taiwan is one of the largest source sources of tourists in Asia both in terms of number of tourists making trips abroad and the amount of money spent by abroad by tourists. India is one of the countries in Asia that is influential in terms of geography, culture, and economy. Yet, the number of Taiwanese traveling to India is minuscule when compared to those traveling to other Asian countries. The purpose of this study is to examine the relationship among perceived risks, perceived constraints, destination image, and intention to visit India of potential Taiwanese tourists. Convenience sampling was adopted for this study and the questionnaires were distributed online by Google Forms in Taipei, from May 6th to June 10th, 2023 for data collection. Factor analysis, reliability test, validity test, and partial least square structural equation modeling were used for performing data analysis. The findings showed that destination image had a positive influence on intention to visit; perceived risks had a negative influence on both destination image and intention to visit; perceived constraints had a negative influence on both destination image and intention to visit; and destination image had a mediating effect between perceived risks/constraints and intention to visit.
显示于类别:	[全球商務學位學程] 博碩士論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	530	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....