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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/52846


    題名: 運用DEMATEL與Fuzzy ANP建構經銷商遴選模式－以醫療器材業為例
    Applying DEMATEL and Fuzzy ANP to Build Distributor Selection Model-A Case Study of Medical Equipment Industry
    作者: 黃玉蘭
    貢獻者: 國際貿易學系
    關鍵詞: 決策實驗室分析法
    模糊網路分析程序法
    醫療器材業
    行動商務
    日期: 2023
    上傳時間: 2023-08-02 12:48:37 (UTC+8)
    摘要: 行動商務的應用是組織建立競爭力的基礎之一，醫療器材業的經銷商若能善用行動裝置的特性，將可以提升產業的價值及效益。本研究運用專家問卷，蒐集30位醫療領域的專家意見，透過決策實驗室分析法(Decision Making and Trial Evaluation Laboratory, DEMATEL)與模糊網路分析程序法(Fuzzy Analytic Network Process, FANP)，建構醫療器材業之遴選經銷商的評估模式。基於委外、交易成本及中介等理論基礎，共建立信用、成本、行動商務服務內容、行動商務使用環境等四個準則與25項要素的評估架構。研究結果顯示，行動商務使用環境為最重要的準則，而重要的因變數包括交期、供貨、顧客接受度、物流成本、操作性及穩定性等，可提供組織建構行動商務系統及遴選合作夥伴的參考。
    The application of mobile commerce is one of the foundations for organizations to establish competitiveness. If the distributors of the medical equipment industry can make good use of the characteristics of mobile devices, they will enhance the value and efficiency of the industry. This study used expert questionnaires to collect the opinions of 30 experts in the medical field and used Decision Making and Trial Evaluation Laboratory (DEMATEL) and Fuzzy Analytic Network Process (FANP) to construct an evaluation model for the selection of distributors in the medical equipment industry. Based on the theoretical basis of outsourcing, transaction costs, and intermediaries, this study established the evaluation framework of four criteria and 25 factors, including credit, cost, mobile commerce service content, and mobile commerce use environment. The result of this study shows that the mobile commerce environment is the most important criterion, and the important dependent variables include delivery time, supply, customer acceptance, logistics cost, operability and stability, etc., which can be provide a reference for organizations to construct mobile commerce systems and select partners.
    顯示於類別:[國際貿易學系所] 博碩士論文

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