Through the development of technology and the massive growth of Internet users raise to the appeal of travel social media influencers (TSMIs), and enhancing their effect on consumers in their decision-making journey, little research has been conducted to investigate systematically and understand the impact of TMSIs on Vietnam consumer, especially to the potential consumer as Generation Y and Z. To fulfill this research gap, this study attempts to investigate the impact of TSMIs’ expertise on the young generation's travel decision-making. Research findings are expected to discover the critical role of TSMIs and the impact of the trust on them to young generations travel decision-making. Moreover, this study contributed the fully understand this impact to each step of decision journey. Marketers can consider the outcomes as advice to make or adjust their social media marketing plan.
