以對社交媒體人之信賴作為其專業知識對越南青年旅遊決策中介影響之研究

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 博碩士論文 > Item 987654321/52785

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题名:	以對社交媒體人之信賴作為其專業知識對越南青年旅遊決策中介影響之研究 The Impact of Social Media Influencer’s Expertise on Young Vietnamese Travel Decision-making – Using Trust as a Mediator
作者:	VU, LE NGUYEN TUONG
贡献者:	全球商務碩士學位學程碩士班
关键词:	Social Media Social Media Influencers Travel Social Media
日期:	2023
上传时间:	2023-08-01 09:41:51 (UTC+8)
摘要:	Through the development of technology and the massive growth of Internet users raise to the appeal of travel social media influencers (TSMIs), and enhancing their effect on consumers in their decision-making journey, little research has been conducted to investigate systematically and understand the impact of TMSIs on Vietnam consumer, especially to the potential consumer as Generation Y and Z. To fulfill this research gap, this study attempts to investigate the impact of TSMIs’ expertise on the young generation's travel decision-making. Research findings are expected to discover the critical role of TSMIs and the impact of the trust on them to young generations travel decision-making. Moreover, this study contributed the fully understand this impact to each step of decision journey. Marketers can consider the outcomes as advice to make or adjust their social media marketing plan.
显示于类别:	[全球商務學位學程] 博碩士論文

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