Product design involves a wide range of laws, such as the patent and trademark license of the product itself and copyright license of the product pattern; these are all common legal problems people may encounter in the field of product design. In the event of accidently using others’ creation or design, whether this kind of infringement litigation happens domestically or internationally, it always wastes a lot of manpower, time and money. If we can sign the licensing or collaboration agreement with the author before designing the product, I believe this kind of problem can be avoided, and avoid ruining either party’s reputation. Maintaining a good intellectual property collaboration is very important and planning in advance helps.
In addition, product license and agency are important to corporate development, and the agency can be categorized into an exclusive agency and general agency. In general, an agent will not be producing the product itself. Whether through an authorized agent or self-operated sales, the first problem marketing faces regarding trademark is licensing. Exclusive license and non-exclusive license can both establish brand marketing.
The Thesis analyzes the patent, trademark and copyright licensing methods of product design through intellectual property rights issues involved in product design. Also, the Thesis conducts research on conflict derived from the faith of operator and brand marketing based on litigation strategy layout of corporate brand, analyzes corporate procurement behavior and derives licensing and agency collaboration model in order to mitigate the conflict and enhance the collaboration and interaction between corporations. The main research topic of the Thesis is as abovementioned.
