| Abstract: | 產品設計所牽涉法律範圍極廣，舉凡產品本體專利授權、本體產品商標授權、產品圖案之著作權授權；這些都是在產品設計時經常遇見的法律問題，若未經察覺不慎使用他人的創作或設計，此類侵權訴訟案件不論發生在本國境內或跨國訴訟，皆耗損大量人力時間及金錢，若能在設計產品前先與創作人簽訂雙方授權合作協議，相信此類賠償事件應可降低，甚至不會產生損及商譽的情事，如能事前加以規劃，維持良好智慧財產合作關係是極為重要的。
除此之外，產品授權與代理對企業發展相當重要之外，代理可分為獨家代理、總代理。基本上代理商本身亦可能不從事生產製造，其銷售產品由國際品牌廠商提供，授權代理或是自營銷售，商標在行銷上第一面臨的問題便是授權。專屬授權與非專屬授權皆可以建立品牌行銷。
本論文是透過產品設計所涉及之智慧財產權議題，分析產品設計之專利、商標與著作權之授權的方式，研究企業品牌訴訟策略布局，衍生出經營者理念及品牌行銷之衝突，分析企業採購行為模式，進而使衍生出授權與代理合作模式才能降低彼此衝突，提昇企業間合作與互動，以上所提為本論文之主要研究範疇。
Product design involves a wide range of laws, such as the patent and trademark license of the product itself and copyright license of the product pattern; these are all common legal problems people may encounter in the field of product design. In the event of accidently using others’ creation or design, whether this kind of infringement litigation happens domestically or internationally, it always wastes a lot of manpower, time and money. If we can sign the licensing or collaboration agreement with the author before designing the product, I believe this kind of problem can be avoided, and avoid ruining either party’s reputation. Maintaining a good intellectual property collaboration is very important and planning in advance helps.
In addition, product license and agency are important to corporate development, and the agency can be categorized into an exclusive agency and general agency. In general, an agent will not be producing the product itself. Whether through an authorized agent or self-operated sales, the first problem marketing faces regarding trademark is licensing. Exclusive license and non-exclusive license can both establish brand marketing.
The Thesis analyzes the patent, trademark and copyright licensing methods of product design through intellectual property rights issues involved in product design. Also, the Thesis conducts research on conflict derived from the faith of operator and brand marketing based on litigation strategy layout of corporate brand, analyzes corporate procurement behavior and derives licensing and agency collaboration model in order to mitigate the conflict and enhance the collaboration and interaction between corporations. The main research topic of the Thesis is as abovementioned. |
