Modern enterprise internationalization is an increasing trend day by day. Internationalization attracts attention gradually since international investment environment is in rapid transformation. Technology transfer will be the most critical factor for Taiwanese companies’ growth and national competitiveness.
The purpose of this study is to explore relationship between technology transfer of multinational enterprises and consumer satisfaction. The ultimate goal of technology transfer is to enhance international enterprise’s competitiveness of the parent company and its subsidiaries, as well as improving technology transfer recipient’s effort level and concentration level of learning knowledge and skill. Meanwhile, moderating effect should be implemented on ethical education, regular educational training, and global citizen training. The research has invited technical managers, engineers, and production staff of American and Japanese subsidiaries in Taiwan to complete either e-mail questionnaire or paper questionnaire. Results: totally 310 questionnaires were sent out, 240 were effectively received with effective recovery of 77.42%. The research finds that American and Japanese subsidiaries in Taiwan have high level in terms of technology learning effort level, skill absorbing abilities, management abilities and R & D abilities. Their excellent learning attitude and professional product quality recognized by consumers bring high satisfaction. In terms of technology transfer, Japanese subsidiaries have higher achievements comparing to American subsidiaries. Domestic Taiwanese enterprises should follow the example model of ethical education & training from Japanese subsidiaries in order to increase market share and competitiveness of Taiwanese products.
