國際企業技術移轉者用心程度與消費者滿意度之關係兼論接受技術移轉者努力程度之中介效果和倫理教育訓練干擾效果

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/51683

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51683

Title:	國際企業技術移轉者用心程度與消費者滿意度之關係兼論接受技術移轉者努力程度之中介效果和倫理教育訓練干擾效果 The Relationship Between Technology Transfer Provider’s Concentration Level of International Enterprises and Consumer Satisfaction:The Mediating Effect of Technology Transfer Recipient’sEffort Level and the Moderating Effect ofEthical Education & Training
Authors:	許重博
Contributors:	國際企業管理學系
Keywords:	技術移轉接受技術移轉者努力程度技術移轉者用心程度消費者滿意度倫理教育訓練 technology transfer technology transfer recipient’s effort level technology transfer provider’s concentration level consumer satisfaction ethics education & training
Date:	2022
Issue Date:	2023-03-17 13:53:02 (UTC+8)
Abstract:	現代企業國際化的趨勢日益增加，然而國際投資環境已在快速蛻變中，故企業國際化也漸漸受到重視；其技術移轉將成為台灣企業成長及提升國家競爭力最關鍵元素。　　本研究的目的是探討多國籍企業技術移轉者用心程度與消費者滿意度之關係，此外更進一步探討技術移轉的最終目的，在於提升母公司與子公司的國際企業競爭力，以及如何提高接受技術移轉者努力、用心學習技術知識與技巧，同時探討實施倫理教育訓練(一般教育訓練與世界市民教育訓練)之干擾效果。本研究透過電子郵件及郵寄紙本問卷的方式敬請美國、日本在台灣子公司之企業的技術主管、工程師及生產人員填寫，共寄出310份問卷，回收有效問卷共240份，有效回收率77.42%。本研究發現：美日企業認為台灣子公司對技術努力程度、吸收能力、管理能力及研發程度都很高，學習態度良好並用匠心生產精緻優良產品，品質深受消費者認同，其滿意度亦最高。在技術移轉成效，日本最高、其次為美國。台灣企業應仿效學習日本企業的倫理教育訓練，提高在台灣產品市場佔有率及國際市場競爭力。 Modern enterprise internationalization is an increasing trend day by day. Internationalization attracts attention gradually since international investment environment is in rapid transformation. Technology transfer will be the most critical factor for Taiwanese companies’ growth and national competitiveness. The purpose of this study is to explore relationship between technology transfer of multinational enterprises and consumer satisfaction. The ultimate goal of technology transfer is to enhance international enterprise’s competitiveness of the parent company and its subsidiaries, as well as improving technology transfer recipient’s effort level and concentration level of learning knowledge and skill. Meanwhile, moderating effect should be implemented on ethical education, regular educational training, and global citizen training. The research has invited technical managers, engineers, and production staff of American and Japanese subsidiaries in Taiwan to complete either e-mail questionnaire or paper questionnaire. Results: totally 310 questionnaires were sent out, 240 were effectively received with effective recovery of 77.42%. The research finds that American and Japanese subsidiaries in Taiwan have high level in terms of technology learning effort level, skill absorbing abilities, management abilities and R & D abilities. Their excellent learning attitude and professional product quality recognized by consumers bring high satisfaction. In terms of technology transfer, Japanese subsidiaries have higher achievements comparing to American subsidiaries. Domestic Taiwanese enterprises should follow the example model of ethical education & training from Japanese subsidiaries in order to increase market share and competitiveness of Taiwanese products.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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