資料載入中.....
|
請使用永久網址來引用或連結此文件:
https://irlib.pccu.edu.tw/handle/987654321/49472
|
| 題名: | An Empirical Study on Optimal the Allocations in Advertising and Operation Innovation on Supply Chain Alliance for Complex Data Analysis |
| 作者: | Wang, JT (Wang, Jiang-Tao)
Yu, JJ (Yu, Jian-Jun)
Yuan, YH (Yuan, Yu-His)
Tsai, SB (Tsai, Sang-Bing)
Zhang, SF (Zhang, Shu-Fen) |
| 貢獻者: | 勞工系 |
| 日期: | 2021-02-25 |
| 上傳時間: | 2021-04-14 14:21:15 (UTC+8) |
| 摘要: | Effective and efficient closed-loop supply chain processes can provide a significant competitive edge for companies. This study considered three investment strategies in the process of initiating closed-loop supply chain alliances. The results showed that a promised proportion has a significant effect on investment decisions under a pure investment strategy. Furthermore, a reasonable promised proportion can coordinate the supply chain under a pure innovation strategy but cannot in a pure advertising strategy. Upstream (i.e., innovation) investments decrease wholesale and retail prices, while downstream ones increase retail and wholesale prices. Increasing innovation investment can transform benefits to the downstream, while increasing advertising investment may cause opportunism. A hybrid investment strategy balances upstream and downstream investment simultaneously and provides insights into optimizing the supply chain system in investments. |
| 關聯: | WIRELESS COMMUNICATIONS & MOBILE COMPUTING卷冊: 2021 文獻號碼: 6680300 |
| 顯示於類別: | [勞動暨人力資源學系碩士班] 期刊論文
|
文件中的檔案:
| 檔案 |
描述 |
大小 | 格式 | 瀏覽次數 |
|---|
| index.html | | 0Kb | HTML | 235 | 檢視/開啟 |
|
在CCUR中所有的資料項目都受到原著作權保護.
|
