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請使用永久網址來引用或連結此文件:
https://irlib.pccu.edu.tw/handle/987654321/49223
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| 題名: | A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers |
| 作者: | Lin, SY (Lin, Shin-Yi)
Juan, PJ (Juan, Pin-Ju)
Lin, SW (Lin, Sheng-Wei) |
| 貢獻者: | 觀光系 |
| 關鍵詞: | smartphone application
technology acceptance model
foreign independent traveler
information search behaviors |
| 日期: | 2020-11 |
| 上傳時間: | 2021-01-19 10:26:16 (UTC+8) |
| 摘要: | Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies. |
| 關聯: | SUSTAINABILITY 卷冊: 12 期: 22 頁 1-15 文獻號碼: 9366 |
| 顯示於類別: | [觀光事業學系暨研究所 ] 期刊論文
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