A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/49223

Title:	A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
Authors:	Lin, SY (Lin, Shin-Yi) Juan, PJ (Juan, Pin-Ju) Lin, SW (Lin, Sheng-Wei)
Contributors:	觀光系
Keywords:	smartphone application technology acceptance model foreign independent traveler information search behaviors
Date:	2020-11
Issue Date:	2021-01-19 10:26:16 (UTC+8)
Abstract:	Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
Relation:	SUSTAINABILITY 卷冊: 12 期: 22 頁 1-15 文獻號碼: 9366
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] periodical articles

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