凡走過的必留下痕跡？新聞傳播交流陸生涉入程度與對台態度之研究

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Title:	凡走過的必留下痕跡？新聞傳播交流陸生涉入程度與對台態度之研究 Will the Footprints in the Sand Show Where One Has Been? Study on the Involvement Degree of Exchanging Journalism School Students from Mainland China and Their Attitudes towards Taiwan
Authors:	王毓莉林佳欣
Contributors:	大眾傳播學系
Keywords:	台灣形象角色壓力涉入程度象徵資本態度轉變
Date:	2019-2021
Issue Date:	2019-11-05 10:25:16 (UTC+8)
Abstract:	台灣的二次政黨輪替執政後，兩岸官方關係處於急凍時期，兩岸交流雖歷經三十年，過去研究著重在陸生來台時的考察，缺乏對於其返回中國之後的後續深度研究。研究者認為這些曾經來台深度交流，特別是曾到新聞媒體實習的新聞傳播研究生，其歷時態度改變的細微變化與影響，值得被深度考察：「走過後，留下了怎樣的痕跡」？本計畫研究對象為2007~2017年間來台的新聞傳播交流陸生，以受測者回到的中國大陸後作為實際施測情境，由於中國大陸的言論場域空間，隨著習李體制上路後，緊縮程度更為明顯，因此，探索台灣交流經驗對其影響與在目前言論場域，可以如何表述，格外具有研究價值。研究架構藉由涉入理論、計劃行為理論、自我效能、和國家形象與熟悉程度，企圖探查新聞傳播交流陸生對台態度轉變；再者運用團體接觸理論與角色壓力和Bourdieu的資本理論，了解交流陸生和台灣師生團體的接觸，如何影響其對台態度與認同，並探索台灣經驗是否可以成為他們的有利資本，進而產生擴散效應。研究將採取「問卷調查法」和「深度訪談法」進行三年長期觀察，第一年以量化問卷施測，第二年針對經濟相對發達如北上廣等區域的研究對象、第三年針對西部與東北地區的研究對象，進行深度訪談，企圖尋求差異性影響。 Due to the second transition of power in Taiwan which DPP regains the ruling power, official interactions between Taiwanese government and Chinese government have been frozen since 2016. Even the official relationships go down, the scholars have accumulated much experiences based on the cross-strait interaction in the past three decades. They focused on the research into the behaviors of Chinese exchange students in Taiwan, yet, the follow up study for these students remains in vain. Researchers of the current study deem these postgraduate students who have been interns in Taiwanese news media worth of exploration. It is especially significant when these communication and journalistic postgraduates’ attitude has been influenced by time and their environment in China, just as the title “Will the footprints in the sand show where one has been?” The current study aims to examine the Chinese exchange students who have been to Taiwan between 2007 and 2017 to discover the influence of the environment in changing their attitude. The current study views that the constrain posed by Xi administration in the freedom of speech can be a barrier for these students to freely express their thoughts about Taiwanese issues. Therefore, the expressions are valuable for academics. The theoretical framework incorporates involvement theory, theory of planned behavior, general self-efficacy, national image and familiarity to explore the attitude change of Chinese exchange students who major in journalism and communication in this process. Meanwhile, contact hypothesis and Bourdieu's insight of "field" are employed to examine the interactions between Chinese exchange students and Taiwanese students as well as teachers, and how these interactions influence Chinese students’attitude and recognition toward Taiwan. Last but not least, we attempt to examine whether the experience in Taiwan can be the beneficial capital for these Chinese students. A survey and in-depth interview will be employed as the research methods. This is a three-year longitudinal study which the first year conducting a quantitative survey, the second year conducting in-depth interviews in economic developed areas such as Beijing, Shanghai, or Guangzhou, and the third year conducting in-depth interviews in western and northeastern areas of China in order to seek for the differences.
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