| 摘要: | Selling digital tickets online has been trendy to facilitate the operation in tourism-related industry. More tourists have experiences of booking primary tourist products online, such as airline tickets and train tickets. Nowadays, planning trips with purchasing secondary tourist products in digital form in advance, such as theme park, museum, sport event, and show tickets, etc., is getting popular. However, academic literature focusing on the buying behavior of digital tickets for secondary tourist products is still scarce.
Therefore, this study intends to explore the buying behavior of digital tickets for secondary tourist products. The properties of digital tickets (secure, online deliverable, and user friendly) are firstly identified. How these properties may affect tourists' satisfaction is further examined at two stages: during online purchase and while using the digital tickets onsite. Tourists' satisfaction is used as the antecedent to predict their repurchase intentions to online secondary tourist products. The research population is Indonesian independent travelers who plan their own holidays.
The findings are that the properties of digital tickets positively influence tourists' buying satisfaction and usage satisfaction of secondary tourist products. Moreover, buying and usage satisfaction positively affect tourists' online repurchase intentions to secondary tourist products. The results are to enhance the understanding of tourists' choices of digital tickets for secondary tourist products. Managerial meanings may also be shown to the practitioners to improve the properties of digital tickets to fulfill buyers' satisfaction and create repurchase intention. |
