文化大學機構典藏 CCUR:Item 987654321/45051
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/45051


    题名: 次要觀光產品之數位票券特性 對觀光客滿意度和再購意願的影響
    The Effect of Digital Ticket Properties for Secondary Tourism Products on Tourist Satisfaction and Repurchase Intention
    作者: 尼莎
    MARANATHA, NISA ARAMITA
    贡献者: 全球商務碩士學位學程碩士班
    关键词: 數位票
    digital ticket
    secondary tourist product
    tourist satisfaction
    repurchase intention
    日期: 2019
    上传时间: 2019-09-19 13:18:47 (UTC+8)
    摘要: Selling digital tickets online has been trendy to facilitate the operation in tourism-related industry. More tourists have experiences of booking primary tourist products online, such as airline tickets and train tickets. Nowadays, planning trips with purchasing secondary tourist products in digital form in advance, such as theme park, museum, sport event, and show tickets, etc., is getting popular. However, academic literature focusing on the buying behavior of digital tickets for secondary tourist products is still scarce.
    Therefore, this study intends to explore the buying behavior of digital tickets for secondary tourist products. The properties of digital tickets (secure, online deliverable, and user friendly) are firstly identified. How these properties may affect tourists' satisfaction is further examined at two stages: during online purchase and while using the digital tickets onsite. Tourists' satisfaction is used as the antecedent to predict their repurchase intentions to online secondary tourist products. The research population is Indonesian independent travelers who plan their own holidays.
    The findings are that the properties of digital tickets positively influence tourists' buying satisfaction and usage satisfaction of secondary tourist products. Moreover, buying and usage satisfaction positively affect tourists' online repurchase intentions to secondary tourist products. The results are to enhance the understanding of tourists' choices of digital tickets for secondary tourist products. Managerial meanings may also be shown to the practitioners to improve the properties of digital tickets to fulfill buyers' satisfaction and create repurchase intention.
    显示于类别:[全球商務學位學程] 博碩士論文

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