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    題名: Application of Thermodynamics on Determining the Size of the Sales Force
    作者: 程思誠
    曾光榮
    貢獻者: 物理系
    關鍵詞: Marketing management
    Thermodynamic system
    The first law of thermodynamics
    Intensiver variable
    Extensive varuable
    Conservation law of wealth
    Sales force
    日期: 2002-12
    上傳時間: 2019-07-09 13:11:41 (UTC+8)
    摘要: Thermodynamics is a physical science deal with the interactions of matter and energy. It contains two laws of the conservation of energy and of the increase of entropy. We have applied the thermodynamic law of the conservation of energy and of the increase of entropy constrain the processes by which raw materials are transformed into consumable goods and consumable goods are distributed. It can be studied by thermodynamics that the way maketing managers model processes of distributing consumable goods. We can determine the size of the sales force by introducing the temperature concept for hot or cold consumable goods.
    關聯: 多國籍企業研究學報 28 民91.12 頁111-120
    顯示於類別:[光電物理系] 期刊論文

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