Application of Thermodynamics on Determining the Size of the Sales Force

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题名:	Application of Thermodynamics on Determining the Size of the Sales Force
作者:	程思誠曾光榮
贡献者:	物理系
关键词:	Marketing management Thermodynamic system The first law of thermodynamics Intensiver variable Extensive varuable Conservation law of wealth Sales force
日期:	2002-12
上传时间:	2019-07-09 13:11:41 (UTC+8)
摘要:	Thermodynamics is a physical science deal with the interactions of matter and energy. It contains two laws of the conservation of energy and of the increase of entropy. We have applied the thermodynamic law of the conservation of energy and of the increase of entropy constrain the processes by which raw materials are transformed into consumable goods and consumable goods are distributed. It can be studied by thermodynamics that the way maketing managers model processes of distributing consumable goods. We can determine the size of the sales force by introducing the temperature concept for hot or cold consumable goods.
關聯:	多國籍企業研究學報 28 民91.12 頁111-120
显示于类别:	[光電物理系] 期刊論文

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