觀光旅遊業可能是二個受資訊科技影響最深的產業。文獻回顧法是之前傳統上用來全面性了解資訊科技如何這些產業的研究方法。然而,這個方法的缺點是質性與主觀。為改善這個方法的缺點,本研究打算用書目分析方法以量化且全面性的角度來檢視資訊科技如何重構這些產業。本研究將蒐集19份觀光旅遊相關高影響性學術期刊中各論文的關鍵字並以社交網絡分析法來分析這些資料。研究結果可謂學術界與實務界貢獻出一份E化觀光業知識地圖,這份地圖不僅可全面性且客觀地解釋那些IT相關因素與這些IT相關因素如何影響觀光旅遊業,也可以說明知識模式與結構。此外,現在與未來的研究熱點亦可有系統的識別出來。研究結果除可指引未來研究趨勢與主題外,也可引導產業界如何配置適當的資源在資訊科技投資上。
Tourism and hospitality might be two of the industries that are dramatically transformed by information technology (IT). Literature review is a traditional method to comprehensively understand how IT impacts these industries; however, it is criticized as qualitative and subjective. To improve the disadvantages of previous literature review, this study plans to use bibliometric analysis methods to provide a quantitative and holistic review of how IT reshapes these industries. By means of collecting the keywords from 19 high impact of tourism and hospitality journals and using social network analysis software to analyze, this study could visually contribute to the academia and practitioners an eTourism knowledge map that not only comprehensively and objectively explains what and how the IT-related factors influence tourism and hospitality but also demonstrates the knowledge patterns and structure. In addition, current and potential research hotspots could be systemically identified. Findings can guide future studies on these trends and themes and direct t