With the increasing advancements of mobile communication technologies, the modern service business mode has gradually developed into a service form differ from the previous form. Following new service modes were introduced to the banking industry, the transaction security and planning design of service projects as the most important factors. Whether market investors hold a positive attitude towards the introduction of new mobile financial service modes to the banking industry is an issue worth exploring. Empirical results show the market's response to financial enterprises' introduction of new service modes and provide future investors with reference for different dimensions when introducing new information services.
