Effect of new service modes was introduced to banking industry: a comparative analysis of internet and mobile banking

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/41940

Title:	Effect of new service modes was introduced to banking industry: a comparative analysis of internet and mobile banking
Authors:	Wang, YH (Wang, Yi-Hsien) Shih, KH (Shih, Kuang-Husn) Yeh, HH (Yeh, Hsin Hui)
Contributors:	財務金融學系
Keywords:	INFORMATION-TECHNOLOGY INVESTMENTS CUSTOMER RELATIONSHIP MANAGEMENT SUPPLY CHAIN MANAGEMENT FIRM PERFORMANCE CONSUMER ADOPTION PERSPECTIVE IMPACT;RISK BUSINESS BEHAVIOR
Date:	2018
Issue Date:	2019-01-22 13:20:33 (UTC+8)
Abstract:	With the increasing advancements of mobile communication technologies, the modern service business mode has gradually developed into a service form differ from the previous form. Following new service modes were introduced to the banking industry, the transaction security and planning design of service projects as the most important factors. Whether market investors hold a positive attitude towards the introduction of new mobile financial service modes to the banking industry is an issue worth exploring. Empirical results show the market's response to financial enterprises' introduction of new service modes and provide future investors with reference for different dimensions when introducing new information services.
Appears in Collections:	[Department of Banking & Finance ] periodical articles

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