競爭鑲嵌如何形塑合作關係？- 探索全球50大航空公司之動態競合網絡

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Title:	競爭鑲嵌如何形塑合作關係？- 探索全球50大航空公司之動態競合網絡 How Firms' Competitive Embeddedness Shape Their Cooperative Relationships? Exploring the Dynamics Co-Opetition Networks of Top 50 Global Airlines
Authors:	鄭耿翔
Contributors:	國際企業管理學系
Keywords:	動態競爭競爭網絡合作網絡中心性網絡集中度 competitive network cooperative network competitive dynamics centrality network centralization
Date:	2018-08
Issue Date:	2019-01-18 15:26:52 (UTC+8)
Abstract:	計畫整合動態競爭及社會網絡理論，同時探索全球50大航空公司之合作網絡、競爭網絡，以及廠商在競爭網絡中心性與合作網絡中心性之關係，並納入競爭網絡集中度的概念作為權變因素。本研究以民航資源網全球航空新聞內容建構新聞資料庫，將完整地搜集2010 年至 2017 年間全球50家航空公司在全球市場上的競爭及合作行動樣本，透過動態競爭理論的概念建構廠商間真實的競爭網絡及合作網絡。過去少有研究探討競爭網絡的概念，其中同時探究同一群廠商間之合作網絡及競爭網絡的文獻更是闕之乏如。本計劃預期企業在競爭網絡中的中心性地位及中介性地位與其在合作網絡中的中心地位正相關，而競爭網絡的集中化程度會強化上述關係的正相關影響。本計畫的結果將為將為實務中廠商間的競合互動帶來新的視角，也將為動態競爭、聯盟文獻及社會網絡理論做出貢獻。 Integrating social network theory, alliance literature and competitive dynamics research, this research explore how a firm’s structural position in a competitive network affects its structural position in a cooperative network and how this relationship is moderated by an important structural property of the competitive network. This research argue that a focal firm’s embeddedness in a competitive network in terms of its centrality and structural-hole position confers unique informational advantages and resource endowments, which in turn affects its prospective partners’ propensity to form alliance with the firm. This research connects both competitive dynamics and network theory viewpoints and consequently represents a new direction toward closing the gap between the existing micro and macro level of co-optition.
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