本研究所得之結果可提供航空公司Facebook粉絲專頁管理者提升粉絲專頁內容經營與網站黏著度之參考，也提供未來學術在此議題上的參考。
This study investigated the airline Facebook fan page user brand engagement, and brand attachment, the relationship between knowledge sharing and purchase intention. Through the reference and logical reasoning of the literature, the method of quantitative research and the way of network questionnaire were used to collect 360 valid questionnaires.
The results of the study found that (1) airlines Facebook fan page brand engagement is to significantly affect the brand attachment, (2) airlines Facebook fan page brand engagement positive impact knowledge sharing, and (3) airlines Facebook fan page brand engagement is to significantly affect the purchase intention, (4) airlines has a significant impact on the purchase intention, (5) airlines Facebook fan page knowledge sharing is to significantly affect the purchase intention.
The results of this study can provide the airline Facebook fan page managers to improve the page content management and website TRA reference, but also provide future academic reference on this issue.
