本研究主要針對目前文獻有關景點分類之不足，增加一個政治屬性之景點分類，並探討兩岸旅客不同的屬性及動機，對此類政治屬性景點之偏好程度。本研究將政治屬性的景點分為三大類：(1)與政治人物有關的景點(2)與政治事件有關的景點(3)與權力運作中心有關的景點，分析兩岸旅客的偏好程度，樣本蒐集採限額抽樣，共計回收313份。研究結果發現：(1)大陸旅客不管在性別、年齡及教育程度上，對政治景點偏好的差異程度均明顯的高過於台灣旅客；(2)兩岸旅客均會因對政治人物熟悉或好奇而增加拜訪與該政治人物有關的景點；(3)兩岸旅客在旅遊動機上會因不同的政治制度干擾，使得旅客對於政治景點的偏好強度產生不同的結果。最後，本研究依據實證結果之發現提出結論與建議。
As destination attributes focused, there has been an obscure classification with respect to political destinations throughout the prior literature. Given the deficiency of such classification, we firstly typologized destinations as per political attributes. Secondly, we made a comparison between the differentiated properties and motivations of cross-strait tourists and hence explored their preferences to attractions with political attributes.
In this study, the attractions of political attributes were divided into three categories: (1) attractions related to political figures (2) attractions related to political events (3) attractions related to the central government. To analyze the preference levels of cross-strait tourists to the three types of political attractions, 313 research samples were gathered. The results manifested that (1) the levels of preference to political attractions were significantly different between tourists of Taiwan and PR China; (2) the cross-strait tourists tended to visit the political attractions relating political figures more frequently as a result of their familiarity and curiosity to the political figures in this regard; (3) under the interference from different political institution, the tourism motivations of cross-strait tourists generated various effects on the their preferences to political attractions. Ultimately, the study presented the conclusion and suggestions based on the empirical results.
