文化大學機構典藏 CCUR:Item 987654321/35718
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 47242/51108 (92%)
造访人次 : 14009934      在线人数 : 337
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/35718


    Title: 中國大陸與台灣旅客對政治屬性旅遊景點偏好之比較
    A Comparative Analysis on China and Taiwan Tourist Preferences to Political Attractions
    Authors: 林秀吟
    Contributors: 國際企業管理學系
    Keywords: 政治景點
    旅遊動機
    景點偏好
    Date: 2017
    Issue Date: 2017-03-29 13:47:39 (UTC+8)
    Abstract: 本研究主要針對目前文獻有關景點分類之不足，增加一個政治屬性之景點分類，並探討兩岸旅客不同的屬性及動機，對此類政治屬性景點之偏好程度。本研究將政治屬性的景點分為三大類：(1)與政治人物有關的景點(2)與政治事件有關的景點(3)與權力運作中心有關的景點，分析兩岸旅客的偏好程度，樣本蒐集採限額抽樣，共計回收313份。研究結果發現：(1)大陸旅客不管在性別、年齡及教育程度上，對政治景點偏好的差異程度均明顯的高過於台灣旅客；(2)兩岸旅客均會因對政治人物熟悉或好奇而增加拜訪與該政治人物有關的景點；(3)兩岸旅客在旅遊動機上會因不同的政治制度干擾，使得旅客對於政治景點的偏好強度產生不同的結果。最後，本研究依據實證結果之發現提出結論與建議。
    As destination attributes focused, there has been an obscure classification with respect to political destinations throughout the prior literature. Given the deficiency of such classification, we firstly typologized destinations as per political attributes. Secondly, we made a comparison between the differentiated properties and motivations of cross-strait tourists and hence explored their preferences to attractions with political attributes.
    　　In this study, the attractions of political attributes were divided into three categories: (1) attractions related to political figures (2) attractions related to political events (3) attractions related to the central government. To analyze the preference levels of cross-strait tourists to the three types of political attractions, 313 research samples were gathered. The results manifested that (1) the levels of preference to political attractions were significantly different between tourists of Taiwan and PR China; (2) the cross-strait tourists tended to visit the political attractions relating political figures more frequently as a result of their familiarity and curiosity to the political figures in this regard; (3) under the interference from different political institution, the tourism motivations of cross-strait tourists generated various effects on the their preferences to political attractions. Ultimately, the study presented the conclusion and suggestions based on the empirical results.
    Appears in Collections:[企業管理學系暨國際企業管理研究所] 博碩士論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML248View/Open


    View Licence

    All items in CCUR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback