本研究針對宜蘭縣大同鄉崙埤、松羅與英士三個相鄰的原住民社區進行生態旅遊之潛在遊憩效益評估。透過2010年暑假期間的遊客訪調回收593份有效問卷，應用旅遊成本法（TCM）衡量出該遊憩區域平均每人補償變量（CV）的遊憩效益約為735元，而三個社區樣本之補償變量估計值分別為崙埤711元、松羅643元、英士1,038元。將不同社區之遊憩效益進行變異數分析，結果F值為2.011（P=0.135），顯然三個社區間，遊客的遊憩效益並無顯著性差異。本研究建議三個社區可進行局部性合作，在資源整合、利益分享的共識基礎下，或許可以預防可能的過度開發與不理性競爭的現象，也可避免服務資源重疊，同時提升服務品質，進而發展為區域型的生態旅遊地。
This study is an assessment of potential recreational value for ecotourism at three neighboring aboriginal communities, Lun-Pi, Song-Luo, Ying-Shih in Datong Township of Yilan County. There were 593 valid questionnaires acquired through tourists surveyed during the summer vacation in 2010. Recreational values were measured by way of travel cost method (TCM). On the whole, the average compensation variation (CV) for each tourist was about 735 NT dollars. Three communities were also dividedly estimated and got the average compensation variation (CV) for each tourist as follows: 711 NT dollars at Lun-Pi, 643 NT dollars at Song-Luo, and 1,038 NT dollars at Ying-Shih. ANOVA analysis for different recreational values among three communities showed the F value is 2.011 (P=0.135), It was obviously that there is no significant difference on recreational values of tourists among the three communities. This result suggested that the three communities may cooperate partially based on a consensus of resources integration and benefit sharing. The cooperation will not only to prevent excessive development as well as irrational competition, but also to avoid duplication of recreation services resources. Than the quality of tourist services should be enhanced while developing as a regional ecotourism site.
