宏都拉斯電子商務小米機如何進入

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 博碩士論文 > Item 987654321/33616

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/33616

题名:	宏都拉斯電子商務小米機如何進入 E-Commerce in HondurasXiaomi and its Entrance to the Honduran Market
作者:	雷克成
贡献者:	國際企業管理學系
关键词:	Xiaomi Honduras E-commerce
日期:	2016
上传时间:	2016-08-16
摘要:	The following paper will mainly be discussing how a Chinese cellphone brand such as Xiaomi can be able to enter emerging markets in Latin America and especially in the Honduran Market. A detailed description of the company has been made as a means of explaining its growth and their desire of incurring in emerging mobile markets. We will talk about their price strategies, branding strategies, product innovation and their international marketing strategies as a means of approaching their target markets. Also a series of questions are provided as a means of seeing this as a case study in case the brand ever decides to enter the previously said market. The answers for this questions are provided by the data gathering done as part of the research.
显示于类别:	[企業管理學系暨國際企業管理研究所] 博碩士論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	210	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.