宏都拉斯電子商務小米機如何進入

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/33616

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/33616

Title:	宏都拉斯電子商務小米機如何進入 E-Commerce in HondurasXiaomi and its Entrance to the Honduran Market
Authors:	雷克成
Contributors:	國際企業管理學系
Keywords:	Xiaomi Honduras E-commerce
Date:	2016
Issue Date:	2016-08-16
Abstract:	The following paper will mainly be discussing how a Chinese cellphone brand such as Xiaomi can be able to enter emerging markets in Latin America and especially in the Honduran Market. A detailed description of the company has been made as a means of explaining its growth and their desire of incurring in emerging mobile markets. We will talk about their price strategies, branding strategies, product innovation and their international marketing strategies as a means of approaching their target markets. Also a series of questions are provided as a means of seeing this as a case study in case the brand ever decides to enter the previously said market. The answers for this questions are provided by the data gathering done as part of the research.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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