本研究以零售量販產業中之領導企業為對象，從資訊管理策略應用角度出發，了解其轉化新零售支付工具應用對於企業創造利基或策略價值的思考與做法，以提供零售量販業在導入新零售支付工具應用的參考及就其在商轉模式所可能遭遇問題提出可行之建議。
零售支付設備整合、場域應用及業者所使用的前台系統的整合可行性是新零售支付工具能否在零售量販業間順利應用的核心問題，目前零售量販業界尚無通路接受智慧卡做為支付工具，故對於此類型支付工具的應用及整合銜接尚存相當的缺口。新零售支付工具的應用雖然將可為商業運行帶來可觀的效益，但其在系統的發展、建置及維運涉及的成本與所可能遭遇的問題，都將可能成為應用成功的障礙。
本研究聚焦於新零售支付於零售量販產業的應用；研究首先透過訪談方式對個案實際案例進行需求搜集分析，以了解應用需求；接著進行雛型系統開發及應用測試，確認未來零售量販業導入新零售支付時其前台系統與新支付工具之結合模式及對其他流程的管理應用建議。最後提出本研究的結論及對於未來研究方向及發展之建議。
To secure a sales advantage among multiple channels in the highly competitive retailing and wholesale distribution industry, firms are currently striving to determine a possible reformation in terms of their service models. In addition to operation adjustment of internal channels, retailers and distributors have begun to heavily emphasize payment methods to utilize the Taiwanese government’s deregulation of third-party payment laws and rapidly growing mobile payment market. They hope to overcome the obstacle of limited channels, achieve high operating performance, and create a new generation of channels. However, a sizeable gap remains in terms of how to provide flexible interfaces and efficient approaches integrating new payment methods (e.g., smart card) with the corresponding information systems of retailers. To overcome this challenge, this study conducted further research on the actual use of new payment models, including mobile payment. As well, through interviews, this study determined how a leading retailer responded and integrated the internal system with mobile payment tools. Finally, in order to prove the feasibility of the proposed framework, a prototype was developed. By describing the practical implementation and use of payment methods, this paper serves as a reference for future mobile payment designs.
