Exploring the continuance intention of social networking websites: an empirical research

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题名:	Exploring the continuance intention of social networking websites: an empirical research
作者:	Hsu, Chia-Lin Yu, Chih-Ching Wu, Cou-Chen
贡献者:	國際企業管理學系
关键词:	Social networking Technology acceptance model Theory of planned behavior Expectation disconfirmation model Flow theory Facebook
日期:	2014-05
上传时间:	2015-01-26 11:55:03 (UTC+8)
摘要:	Despite the increasing popularity of social networking websites, very little is known about users' extrinsic and intrinsic motivations that influence their continued use of these websites. The long-term development of social networking websites depends on their users' continuance of use. To examine the extrinsic and intrinsic motivations, this study integrates the technology acceptance model, the theory of planned behavior, the expectation disconfirmation model, and flow theory to construct a research model which investigates the factors that motivate users to continue to use social networking websites. The research model was tested empirically within the context of Facebook and 482 samples of data were analyzed using a structural equation modeling approach. The analysis showed that the proposed theoretical model provided a deep understanding of user continuance behavior towards social networking websites. The theoretical and practical implications of this study are discussed.
關聯:	INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT 卷: 12 期: 2 頁碼: 139-163
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

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