文化大學機構典藏 CCUR:Item 987654321/29212
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/29212


    Title: Exploring the continuance intention of social networking websites: an empirical research
    Authors: Hsu, Chia-Lin
    Yu, Chih-Ching
    Wu, Cou-Chen
    Contributors: 國際企業管理學系
    Keywords: Social networking
    Technology acceptance model
    Theory of planned behavior
    Expectation disconfirmation model
    Flow theory
    Facebook
    Date: 2014-05
    Issue Date: 2015-01-26 11:55:03 (UTC+8)
    Abstract: Despite the increasing popularity of social networking websites, very little is known about users' extrinsic and intrinsic motivations that influence their continued use of these websites. The long-term development of social networking websites depends on their users' continuance of use. To examine the extrinsic and intrinsic motivations, this study integrates the technology acceptance model, the theory of planned behavior, the expectation disconfirmation model, and flow theory to construct a research model which investigates the factors that motivate users to continue to use social networking websites. The research model was tested empirically within the context of Facebook and 482 samples of data were analyzed using a structural equation modeling approach. The analysis showed that the proposed theoretical model provided a deep understanding of user continuance behavior towards social networking websites. The theoretical and practical implications of this study are discussed.
    Relation: INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT 卷: 12 期: 2 頁碼: 139-163
    Appears in Collections:[Department of Business Administration & Graduate Institute of International Business Administration ] periodical articles

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