Leisure motives of eating out in night markets

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题名:	Leisure motives of eating out in night markets
作者:	Chang, Janet Hsieh, An-Tien
贡献者:	觀光系
关键词:	eating out leisure motive night market Maslow's needs-hierarchy theory Herzberg's two-factor theory
日期:	2006
上传时间:	2009-11-16 11:39:49 (UTC+8)
摘要:	Eating out is a common occurrence in the lives of most people. In Taiwan, local people enjoy patronizing both street vendors and various dining outlets. However, very little research has mentioned the psychosocial needs and leisure motives addressed by eating out in night markets. A convenience sampling method is used; 350 questionnaires are distributed and yielded 272 valid responses. The main research finding identifies the leisure motive for eating out at night markets as focused on "self-identity". The major reason for visiting night markets is the wide variety of food choices (72%). The frequency of eating out at night markets is approximately once a month (36%); friends or colleagues are the dominant companions (60%). The most desired food is local delights (77%). In addition, Maslow's needs-hierarchy theory and Herzberg's two-factor theory are discussed. (C) 2006 Elsevier Inc. All rights reserved.
關聯:	JOURNAL OF BUSINESS RESEARCH Volume: 59 Issue: 12 Pages: 1276-1278
显示于类别:	[觀光事業學系暨研究所 ] 期刊論文

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