Leisure motives of eating out in night markets

CCUR > College of Business > Department of Tourism & Graduate Institute of Tourism Industry > periodical articles > Item 987654321/2729

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/2729

Title:	Leisure motives of eating out in night markets
Authors:	Chang, Janet Hsieh, An-Tien
Contributors:	觀光系
Keywords:	eating out leisure motive night market Maslow's needs-hierarchy theory Herzberg's two-factor theory
Date:	2006
Issue Date:	2009-11-16 11:39:49 (UTC+8)
Abstract:	Eating out is a common occurrence in the lives of most people. In Taiwan, local people enjoy patronizing both street vendors and various dining outlets. However, very little research has mentioned the psychosocial needs and leisure motives addressed by eating out in night markets. A convenience sampling method is used; 350 questionnaires are distributed and yielded 272 valid responses. The main research finding identifies the leisure motive for eating out at night markets as focused on "self-identity". The major reason for visiting night markets is the wide variety of food choices (72%). The frequency of eating out at night markets is approximately once a month (36%); friends or colleagues are the dominant companions (60%). The most desired food is local delights (77%). In addition, Maslow's needs-hierarchy theory and Herzberg's two-factor theory are discussed. (C) 2006 Elsevier Inc. All rights reserved.
Relation:	JOURNAL OF BUSINESS RESEARCH Volume: 59 Issue: 12 Pages: 1276-1278
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] periodical articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	Text	909	View/Open