本研究是從企業社會責任、企業形象、對六福旅遊集團員工
生產力的的影響，此為本研究探討之問題。本研究以六福旅遊集
團做為本研究之研究範圍。對此六福旅遊集團員工以便利抽樣
(convenience sampling)的方法作為問卷調查對象。研究時間以
2012 年09 月至2012 年11 月，問卷對象為在六福旅遊集團的員
工共450 份問卷，有效問卷352 份。由問卷調查結果發現，企業
社會責任對企業形象具有顯著之影響，企業社會責任對企業形象
有顯著之影響，企業形象對員工生產力有顯著之影響。
This study is from the corporate social responsibility, corporate
image, employee productivity through indirect references in
literature and logical reasoning, to identify the core problem. This
research use Leofoo Deuelopment group, as the study of scope of
the study, Leofoo Deuelopment group employee so as to
convenience sampling method as a survey object, research time is
September 2012 to December 2012, the survey object is Leofoo
Deuelopment group employee Issued a total of 450 questionnaires,
352 valid questionnaires were used for this study. The results
revealed that corporate social responsibility for corporate image is
significant, corporate social responsibility for employee productivity
is significant, corporate image for employee productivity is
significant.
