六福旅遊集團企業社會責任、企業形象對員工生產力之影響

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题名:	六福旅遊集團企業社會責任、企業形象對員工生產力之影響 Corporate social responsibility, Corporate image on Employee productivity in Leofoo Deuelopment group
作者:	邱垂賢 Chiu, Chui-Hsien
贡献者:	觀光休閒事業管理研究所
关键词:	六福旅遊集團企業社會責任企業形象員工生產力 Leofoo Deuelopment group corporate social responsibility corporate image employee roductivity
日期:	2013-01
上传时间:	2013-11-12 14:35:44 (UTC+8)
摘要:	本研究是從企業社會責任、企業形象、對六福旅遊集團員工生產力的的影響，此為本研究探討之問題。本研究以六福旅遊集團做為本研究之研究範圍。對此六福旅遊集團員工以便利抽樣 (convenience sampling)的方法作為問卷調查對象。研究時間以 2012 年09 月至2012 年11 月，問卷對象為在六福旅遊集團的員工共450 份問卷，有效問卷352 份。由問卷調查結果發現，企業社會責任對企業形象具有顯著之影響，企業社會責任對企業形象有顯著之影響，企業形象對員工生產力有顯著之影響。 This study is from the corporate social responsibility, corporate image, employee productivity through indirect references in literature and logical reasoning, to identify the core problem. This research use Leofoo Deuelopment group, as the study of scope of the study, Leofoo Deuelopment group employee so as to convenience sampling method as a survey object, research time is September 2012 to December 2012, the survey object is Leofoo Deuelopment group employee Issued a total of 450 questionnaires, 352 valid questionnaires were used for this study. The results revealed that corporate social responsibility for corporate image is significant, corporate social responsibility for employee productivity is significant, corporate image for employee productivity is significant.
显示于类别:	[觀光事業學系暨研究所 ] 博碩士論文

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