A Study of Relationships among Money Attitude, Fashion Anxiety and Conspicuous Consumption
Student: Jian-Xiu Chen Advisor: Prof. Shih-Hsiung Hung
Prof. Tun-Chung Tasi
Chinese Culture University
ABSTRACT
Many researchers discovered that consumers’ money attitude could impact their own consuming behavior and fashion anxiety. Their fashion anxiety could also play an important role on their consuming process. In the past, researchers haven’t discussed these three variables in the same model, so it has necessarily realized the relationship between the variables.
The purpose of this study was to examine the impact of money attitude on con-spicuous consumption, while fashion anxiety was as the mediating variable. Descriptive statistics analysis, one-way ANOVA, Pearson product-moment correlation and multiple regression were used to test with 302 questionnaires collected from the informants in Taipei.
The result indicated that, there was a significant positive relationship among money attitude, fashion anxiety and conspicuous consumption. In the relationship be-tween money attitude and conspicuous consumption, fashion anxiety had partial medi-ating effect. According to the result, this study offered some suggestions for future re-searchers.
