金錢態度、流行焦慮與炫耀性消費關係之研究

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/23575

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/23575

Title:	金錢態度、流行焦慮與炫耀性消費關係之研究
Authors:	陳鑑修
Contributors:	國際企業管理學系
Keywords:	金錢態度 money attitude 流行焦慮 fashion anxiety 炫耀性消費 conspicuous consumption
Date:	2012
Issue Date:	2012-11-01 10:29:54 (UTC+8)
Abstract:	過去有關消費者行為的研究中，可以發現消費者自身對於金錢之態度會影響其消費行為和流行焦慮，而流行焦慮也會影響消費者在購買能彰顯其身份、地位的物品時之行為。但在過去研究中，卻未曾把金錢態度、流行焦慮及炫耀行消費等三項變數置入同一模式中進行探討，對此領域之概念，即有待拓展並釐清三者之間的關係。透過文獻蒐集與整理，本研究將以流行焦慮作為中介變數，探討消費者金錢態度對於炫耀性消費之影響，並試圖瞭解流行焦慮是否在這當中扮演著不可或缺的角色。本研究採用問卷調查法和Likert五點式量表衡量之。研究以一般社會大眾作為研究對象，並以大台北作為問卷發放主要地區。共計回收302份有效問卷，以描述性統計分析、變異數分析、相關分析、迴歸分析與信、效度分析作為資料分析工具。研究發現，金錢態度對流行焦慮與炫耀性消費有顯著影響，而流行焦慮與炫耀性消費之間亦有顯著正向影響，且流行焦慮在金錢態度對炫耀性消費的影響中，具有部分中介效果。藉由此發現，本研究將提出具體建議，作為後續研究者參考之依據。 A Study of Relationships among Money Attitude, Fashion Anxiety and Conspicuous Consumption Student: Jian-Xiu Chen Advisor: Prof. Shih-Hsiung Hung Prof. Tun-Chung Tasi Chinese Culture University ABSTRACT Many researchers discovered that consumers’ money attitude could impact their own consuming behavior and fashion anxiety. Their fashion anxiety could also play an important role on their consuming process. In the past, researchers haven’t discussed these three variables in the same model, so it has necessarily realized the relationship between the variables. The purpose of this study was to examine the impact of money attitude on con-spicuous consumption, while fashion anxiety was as the mediating variable. Descriptive statistics analysis, one-way ANOVA, Pearson product-moment correlation and multiple regression were used to test with 302 questionnaires collected from the informants in Taipei. The result indicated that, there was a significant positive relationship among money attitude, fashion anxiety and conspicuous consumption. In the relationship be-tween money attitude and conspicuous consumption, fashion anxiety had partial medi-ating effect. According to the result, this study offered some suggestions for future re-searchers. Key Words: money attitude, fashion anxiety, conspicuous consumption.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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