The research is investigate the Correlation Study between the Service Quality of After-School care Centers and Parents’ Placement Motivation in Taichung. The objects of study are the parents of After-School Care Centers, there are 291 effective questionnaires. The questionnaire include “Basic Information”, “Service Quality”, and “Placement Motivation” the results are respectively with “Descriptive Statistics”, “T-test”, “one-way ANOVA”, “Pearson’s product moment correlation coefficient” and “Stepwise regression” to count and analyze. Results are as follows:
i. Conclustion
1.Hardware facilities is the primy of Service Quality and the Security is the most important of Placement Motivation.
2.The parents who have low-scoial experience background, have higher perception of placement motivation in after school care centers.
3.If the parents have better perception of after school care center’s service, they will have higher placement motivation.
4.The quality of day care service in after school care centers has conspicuous prediction of parent’s placement motivation. And the item of reaction can predict the placement motivation.
ii. Suggestion
1.Provide good environment and facilities to raise centers’ image.
2.Construct learning environment’s safty to emphasize students health.
3.Cultivate professional teachers to strength high quality service.
4.Make sure the needs of market to adjust the competitive stratgies to proper.
5.Strengthen centers service quality to improve social image.
6.Improve teachers’ sensitive to set the standard of reasonable charge.
According to the study results to give several suggestions, and hope this study and suggestions can be provided to the after school care centers for futher study or consult of practical use in the future.
